SEO and KEYWORD Selection
Website design and keyword selection often times get overlooked when we talk about SEO. Everyone wants to drive traffic, build links, build content and make a living. So do we, but without a good blueprint, your success is going to be held back. A good gameplan will allow you to run your campaign properly. Even if you already have a site built, taking another look at many of these basic ideas will allow you to go back and change some items to work better.
The first thing you need to do is come up with as many ideas as possible. Type in a notepad doc a list of keywords and keyword phrases. Go ahead and come up with as large of a list as you would like, but for this particular demo, I am going to use a short list for one of my sites that relates to creating a blog.
Now we will use an excellent tool to explore how to choose good keywords. This is a no cost tool that is fantastic and part of Google Adwords. It is the keyword tool, if you have not used it, you need to start. Search for “Google keyword tool” if you are not signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is an excellent tool, and it is free.
Take your keyword list and paste it in the box marked “get keyword ideas”. For this excercise, I used free internet marketing. It may not be directly related, but it will be a good example to look at for what we are looking at. The tool will take a couple seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):
- global internet marketing
- internet marketing promotion
- internet marketing definition
- internet marketing companies
- internet marketing business
The perfect thing about this tool is that it lets you to see how often a keyword phrase is searched for on Google. Also, it shows you by a bar graph, how great the competition there is for that chosen keyword. In this manner, you can get a reliable estimate of your search volume and how difficult it should be to rank well for your chosen term. If you would like more info, please feel free to download our free seo ebook. This seo guide will walk you through the entire optimization process one step at a time. Not only that, it is entirely free!
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