Great Suggestions For Using Website Development Stats To Your Advantage
The sum total of your website development is not content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.
That is what we are really talking about here – website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.
The site should be more than just an entry point into the online world. It’s your base of operations and can also be a source of rich information about your business. Use site stats to help you improve how you run your business.
What You Should Look For:
There are lots of website stats for you to look at to improve your rankings within the search engines. You can learn something useful from each individual statistic, to tell you how you are doing right now.
1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. Find out which items you should drop and which you should focus on.
2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.
4.Sales – Track how much your shopping cart takes in per month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales.
5. Keyword analysis – Analyse one or two keywords per page. By looking at page views you can analyse how well your keywords are working. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.
Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!
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